Have you ever bought something you didn't need, stayed in a bad situation too long, or felt paralyzed by a simple choice? You aren't irrational; you are human. And like all humans, your brain runs on invisible software—hidden biases, shortcuts, and social programs—that dictate 95% of your decisions without you even realizing it.

50 Hidden Forces Behind Decision Making is not a dry textbook. It is a field guide to your own mind. We have distilled the most powerful concepts from behavioral psychology and neuroscience into 50 bite-sized, high-impact chapters.

Inside this guide, you will discover:

• The "Sunk Cost Fallacy": Why you keep digging holes you should have climbed out of long ago.
• The "Spotlight Effect": Why you think everyone is watching you (and why they actually aren't).
• "Anchoring": How retailers and negotiators manipulate your perception of value instantly.
• "Groupthink": How smart people make terrible decisions when they get together.

FORMAT: 100% ACTIONABLE KNOWLEDGE
Every chapter follows our signature SnapBrainy structure: The Hook (a relatable scenario), The Core Concept (the science explained simply), and Practical Applications (how to use this in your real life immediately). This ensures you don't just learn about psychology—you learn how to use it.

Whether you want to become a better leader, a smarter investor, or simply understand why you do what you do, this book gives you the keys to the control room of your mind.